The Ali Manaro Fund · First Responder Program

TRAIN THOSE
Who Serve.

A program born from loss, built on purpose. The Ali Manaro Fund provides free personal coaching and online programming to first responders and healthcare workers — funded by the ATA community, delivered by Rich Manaro.

Recipients Per Year
3 People
Selection
Invite Only
What They Receive
Coaching + Programming
Funded By
ATA Community
Rich Donates
100% of Hours
The Mission

WHY THIS
Exists.

Ali Manaro was 14 years old when she passed away in her sleep. A three-sport athlete. A 4.0 student. The kind of person who made everyone around her feel more alive. She never got the chance to live out her potential — but her spirit doesn't have to stop with her.

The Ali Manaro Fund First Responder Program exists to honor what she stood for. The nurses, the paramedics, the firefighters, the ICU workers — these are the people who show up every single day for everyone else. They pour themselves out. They deserve someone in their corner too.

Rich donates his coaching hours completely free. The ATA community funds the program. Three people per year get access to elite coaching and online programming that changes their life — in honor of the girl who would have given anyone the same.

"Ali gave everything she had in the time she was here. The least we can do is make sure that gift keeps growing — and that the people who give everything to others get something back."
— Rich Manaro, Founder ATA
3
Recipients
Per Year
100%
Of Rich's Hours
Donated Free
$0
Cost to
Recipients
∞
Impact of
Ali's Name
How to Contribute

TWO WAYS
To Give.

ATA members and supporters can contribute to the Ali Manaro Fund in two ways — a monthly add-on to their membership, or a one-time contribution at any amount. Every dollar goes directly into the fund. Rich's hours are donated on top of that.

The Supporter
$50
Per Month · Add-on to Membership
  • Monthly contribution to the Ali Manaro Fund
  • Named in the ATA annual fund report
  • Direct impact on 3 lives per year
  • Supporting Rich's donated coaching hours
  • Part of something bigger than a membership
"$50/month from 10 members fully funds the operational costs of coaching 3 first responders for an entire year."
Champion
The Champion
$100
Per Month · Add-on to Membership
  • Monthly contribution to the Ali Manaro Fund
  • Named Champion in the ATA annual fund report
  • Personal update from Rich on each recipient's progress
  • Invitation to meet the annual recipients
  • Recognition on the ATA website as a Fund Champion
  • The knowledge that your investment changed someone's life
"A Champion donor at $100/month contributes $1,200/year — enough to cover programming, gear, and retreat access for one full recipient."
One-Time Contributions

Prefer to give once? Every amount makes a direct impact. Choose any amount or give what feels right.

$100
One Time
Covers one month of online programming for a recipient
$250
One Time
Covers ATA gear kit and first month onboarding
$500
One Time
Funds a full quarter of programming for one recipient
$1,200
One Time
Sponsors one full recipient for an entire year
$
Who Qualifies

INVITE ONLY.
Hand Selected.

Rich personally selects every recipient. This is not an open application — it is an invitation. Recipients are chosen because Rich believes in them, because their story reflects the spirit of Ali, and because they are genuinely ready to do the work.

What Recipients Receive

FULL ACCESS.
Zero Cost.

Every fund recipient receives the same level of coaching and programming as a paying ATA member. Rich donates every hour. The fund covers the operational costs. Recipients receive everything they need to transform.

Personal Coaching Hours
Rich works with each recipient directly — sessions tailored to their schedule, their goals, their life. The same attention and intensity every paying client receives. 100% donated.
Full Online Programming
Complete access to ATA online programming via TrueCoach. Up to 7 personalized workouts per week. Video feedback and form review. Daily coaching access. Built around their schedule and equipment.
ATA Gear Kit
Every recipient receives the ATA gear pack — shirt, hat, journal. Funded by the Ali Manaro Fund. They arrive as members of the community, not recipients of charity.
Psychology-Informed Coaching
Rich brings 16+ years of studying human behavior, resilience, and emotional accountability to every session. First responders carry a unique weight. Rich understands it — and coaches through it.
Travel-Adaptive Programming
Shift workers, irregular schedules, long hours — programming adapts to their reality. Hotel gym or bodyweight. The program works wherever they are.
ATA Community Access
Full access to the ATA member community. They are not a separate program — they are part of the team. Same standards, same brotherhood, same support.
The Process

HOW IT
Works.

01
Rich Identifies a Recipient
Through his network, client referrals, or personal relationships — Rich identifies someone who qualifies and is ready. This is never a cold selection. Rich knows who he's inviting.
02
The Conversation
Rich has a direct, honest conversation with the recipient. Explains the program, what's expected, and what they'll receive. If they're ready — they're in. If not — the door stays open.
03
Full Assessment
Same onboarding as every ATA client. Full fitness assessment, goal mapping, schedule review. Rich builds a complete picture before programming begins.
04
Program Begins
Personalized programming launches via TrueCoach. Regular sessions with Rich begin. The recipient is fully integrated into the ATA community — not treated as a charity case, treated as an athlete.
05
The Fund Champions Are Updated
$100/month Champion donors receive a personal update from Rich on each recipient's progress — anonymized unless the recipient gives permission to share. Your investment, your impact, your connection.
06
Ali's Name Moves Forward
At year end, the fund publishes an impact report — hours donated, lives changed, fund growth. The scholarship grows. The program grows. Ali's reach extends further every year.
Recognition

OUR
Champions.

A Champion gives $100 or more per month to the Ali Manaro Fund. With permission, we recognize them here — because every recipient who walks through this program does so because of these names.

The first Champions will be recognized here as they join. Be one of them — become a Champion.

The Ali Manaro Fund · First Responder Program · In Memory of Ali Manaro · 1990–2004